Tag Archives: networking
To maximize your brand reach, be an octopus
Today your customers have more ways than ever to find your brand; you never know how they’ll hear about you. So, like an octopus, reach out and touch your customers. Often.
Strategically use multiple communication touchpoints to maximize your brand reach, engagement and lead generation efforts.
First, deeply understand who you want to reach. As Forbes recommends, “Stay hyper-focused on the customer. Find out what the customer wants and expects, and deliver it before somebody else does.” Knowing your audience is essential for effective outreach.
Optimize your brand reach with these 8 marketing arms:
1. Website:
Without an online presence, your brand almost doesn’t exist. Make your site mobile-friendly and update your content frequently to improve your search engine rankings.
2. Social media:
Social is a pervasive, powerful way to amplify your brand impact. Commit to connecting with your target on the social platforms they use most often.
3. e-Newsletters:
Generously give your target market valuable information and they will share your content with others, expanding your reach.
4. Case studies/white papers:
Demonstrate how you transform customers’ pain points into solutions – or share industry trends that impact your target – to earn trust and top-of-mind status.
5. PR:
Gain third-party credibility by being a resource for reporters and media outlets that serve your target market.
6. Networking:
Today, networking is the new selling. Fill your calendar with opportunities to meet your target and their influencers to expand your reach.
7. Referrals:
Positive word of mouth about your brand can come anywhere, including your personal contacts. Make sure your friends, family and professional connections understand who you help and how, so they can expand your reach for you.
8. Public speaking:
Share your brilliance through presentations to your target market at conferences and industry events. Reach even further by adding your notes to SlideShare.
For all your outreach efforts, keep your messaging clear, consistent and customer-centric to grab your customers and make meaningful connections.
How does your company reach customers?
Lisa Goller helps businesses tell their story. As a Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com
Related articles:
99 Ways to Score a Marketing Touchdown
Pinpoint Your Target Audience
Stretch Your Marketing Budget
Sources:
Frankel, Ryan. How To Reach The Six Billion Customers You’re Missing. Forbes. April 1, 2015.
Mast, Steve. Ten ways to reach customers through digital platforms. The Globe and Mail. April 1, 2013.
Sugars, Brad. The Fastest Way to Find New Customers. Entrepreneur
Lisa Goller 